Henry Bingaman

Copy, Marketing & AI-Powered Profit Systems

For 17 years I’ve written copy for many of the top direct-response businesses in the world.

I crafted promotions and built marketing systems that made hundreds of millions of dollars.

Then, after resisting AI for 4 years, I figured out how to use it to supercharge those systems.

I wrote The Midas Machine to explain how AI can be a curse, how it can be a powerful tool, and how to harness it for incredible marketing results.

Seventeen years of selling. Four years of doubting AI. One system that changed both.

For 17 years I’ve written direct-response sales copy, mostly online, for publishers who measure every word in revenue.

I broke the single-day sales record at Agora. I wrote the Neural Imprinting VSL that cleared $20 million. I wrote and engineered a women’s health funnel that ran for seven years and did over $140 million. In total, my words have sold more than $400MM worth of products.

Now I’m harnessing AI. But I’m not doing it blindly, or thinking it’s going to replace writers.

See, I was an early AI skeptic. Starting in 2021 I tried pretty much every tool as it came out.

I subscribed to ChatGPT the week it launched, then tried Claude, Perplexity, Gemini, and Grok. They all had the same problem. The writing was bad, and I can’t stand bad writing.

Even worse are the hallucinations. AI lies faster and more confidently than a politician.

So for almost four years I told friends and clients the technology wasn’t ready.

Then my business partner started building real AI features into Tenacity. One of them flipped from useless to genuinely, shockingly good in a matter of weeks. Same model. The only thing that changed was the system around it.

That’s when I realized I’d been looking at the whole thing wrong.

The version of AI that pays is the version with the system around it. Most business owners haven’t built that system. The ones who have are quietly running away with their categories.

That’s what I do now. I build that system. And I wrote the book on why it works.

I wrote the field report on why AI is a curse to some businesses and pure gold to others.

It’s called The Midas Machine.

It’s the honest version of the AI conversation. Not the hype, and not the doom. Why “I’ll just be careful” is not a strategy. What the businesses already winning with AI are actually doing differently, which is almost never what you’d guess. And what it looks like to wire AI into a business so it produces revenue instead of liability.

If you want to understand the thing before you talk to me about it, start here. Reading it is the best possible first step, and it’s the front door to working together.

What Others Say About Me

“Henry is on the short list of copywriters I would never dream of going up against. He really is that good.”

Clayton Makepeace, 2016

“I just got my first $500k contract. I’m contracted for $1.1MM in my first year in business. Just unbelievable. I’ve blown through the earnings from my comfy 9-to-5 and I’m having way more fun working on interesting projects with great people.”

Chris H., freelance copywriter

“Henry is one of those rare birds who can both write great copy at the highest, most competitive level, AND show you HOW he does it. His copywriting expertise is matched by an in-depth understanding of the all-important, results-generating marketing aspects of direct response. I recommend him with no qualifications whatsoever, and cannot say enough good things about him. Every time I listen to him I feel smarter.”

David Deutsch, A-list direct-response copywriter

“Henry has competed at the very highest levels, reams and reams above where I am even today. Working with Henry has become a therapy session for me in many ways.”

Joshua Lee Henry, copy chief at Money Markets (a Banyan Hill imprint)

Watch the video testimonial

“Henry Bingaman is that rare combination of someone who is DOING the work of creating marketing campaigns at the highest level, earning millions with clients... and is incredibly good at TEACHING how he does it. His brain is the perfect blend of creative, instinctive, and analytical. Best of all, he’s damn generous and a cool guy.”

Kevin Rogers, founder of Copy Chief

“I’m a huge admirer of Henry’s work. So much so, that I asked him to be a guest instructor on one of my Copy Cub Training Calls. My copy cubs and I were blown away by the information Henry shared. I myself took 4 pages of notes. If you ever have an opportunity to learn from this man, grab it!”

Parris Lampropoulos, A-list direct-response copywriter

“Henry is one of the few who truly mastered the highly lucrative skill of direct response copywriting AND, at the same time, was one of the most respected and highest paid freelancers in the game.”

Jon Ryan, direct-response copywriter

“The best are always practicing their craft, whether it’s convincing you to go to their favorite restaurant or to buy a $5,000 trading service. Henry is a master at the craft of copywriting.”

Marcella Allison, A-list direct-response copywriter

“One of the best damn writers I’ve ever worked with.”

Steve Harvey, A-list direct-response copywriter

“Every video lesson is thought provoking and leads to action as I contemplate my future career opportunities as a freelancer.”

Angela Wetuski, Breaking Free customer

Two businesses start at the same line today.

One builds the system. One stays careful. Run the clock forward two years and they are not in the same business anymore.

If you’ve read this far, you’re probably not just looking for a copywriter. You’re looking for the thing underneath the copy.

That’s what The Midas Machine is about. Start there, and we’ll talk.

✦

Copy, Marketing & AI-Powered Profit Systems

Seventeen years of selling. Four years of doubting AI. One system that changed both.

I wrote the field report on why AI is a curse to some businesses and pure gold to others.

What Others Say About Me

Already working with me?

Attention Freelancers

Two businesses start at the same line today.